{"id":10728,"date":"2022-12-19T18:13:45","date_gmt":"2022-12-19T18:13:45","guid":{"rendered":"http:\/\/localhost:8888\/wordpress\/2022\/12\/19\/tingkatkan-kreativitas-mahasiswa-udinus-melalui-aca-awards\/"},"modified":"2022-12-19T18:13:45","modified_gmt":"2022-12-19T18:13:45","slug":"tingkatkan-kreativitas-mahasiswa-udinus-melalui-aca-awards","status":"publish","type":"post","link":"https:\/\/dinus.ac.id\/en\/2022\/12\/tingkatkan-kreativitas-mahasiswa-udinus-melalui-aca-awards\/","title":{"rendered":"TINGKATKAN KREATIVITAS MAHASISWA UDINUS MELALUI ACA AWARDS"},"content":{"rendered":"<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\">Annual Creative Advertising Awards (ACA Awards) kembali digelar dan kegiatan tersebut mengajarkan kepada peserta terkait teori pemasaran hingga membuat iklan produk pemasaran. ACA Award sendiri diselenggarakan di aula gedung C lantai III Universitas Dian Nuswantoro Semarang.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\">Annual Creative Advertising Awards (ACA Awards) bertajuk &quot;Recognizing the best educattional marketing with creative award categories&quot;. ACA Awards merupakan ajang tahunan yang digelar oleh program studi S1 Manajemen Universitas Dian Nuswantoro (Udinus) dalam bentuk penilaian praktik manajemen pemasaran. Kegiatan tersebut diikuti oleh ratusan mahasiswa pada beberapa hari yang lalu, dimana para peserta menyaksikan dan mengapresiasi karya video iklan masing-masing.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\">Dalam kesempatan tersebut, Ketua panitia ACA Awards, Imam Nuryanto SE.,MM mengatakan bahwa kegiatan ACA Awards mengajarkan Mahasiswa agar menguasai teori pemasaran namun &nbsp;juga menerapkannya dalam media promosi berupa iklan, yang dapat diupload di youtube, instagram dan media sosial lainnya. Selain itu, mahasiswa yang menempuh mata kuliah Manajemen Pemasaran ini juga diharuskan membuat video iklan dengan durasi 1 menit, dengan model video anggota tim. Setiap tim terdiri dari 5 orang dengan jumlah keseluruhan 69 tim.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\">&ldquo;Mahasiswa harus membuat brand name, mendesain kemasan, menciptakan produk dan membuat iklan. Kegiatan tersebut juga berkaitan dengan perkembanagan e-commerce dan revolusi industri 4.0. &rdquo; jelas Imam Nuryanto SE.,MM selaku ketua panitia ACA Awards.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\">Tambahnya, jika kedepannya akan direncanakan bekerja sama dengan Himpunan Pengusaha Muda Indonesia (Hipmi). Selain itu, ia juga berharap ACA Awards selanjutnya bisa mencakup lingkup lebih luas menjadi antar universitas dengan multi disiplin ilmu.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\">&ldquo;Rencana kami ingin bergabung dengan HIPMI karena didalam HIPMI terdapat Kompartemen khusus pengembangan UMKM yang bisa dikembangkan dengan promosi media iklan produk. Hal itu akan membantu mahasiswa untuk kedepannya,&rdquo; tambahnya.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\">Meanwhile, Prof. Vincent Didiek Wiet Aryanto, MBA., Ph.D., the Dean of the Economics and Business Faculty, gave an appreciation toward the event. According to him, the ACA Awards could push and support students\u2019 creativity.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\">&ldquo;Saya apresiasi kegiatan ini, mahasiswa yang menjadi peserta dapat mendapatkan ilmu yang banyak terkait teori pemasaran. Mereka juga dapat berkreasi membuat brand dan sebagainya. Kreativitas mereka akan terus berkembang dengan kegiatan ini,&rdquo; tuturnya.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\">Sebelumnya ACA Awards telah beberapa kali digelar, pada awal tahun 2019, ACA Awards telah memasuki usia ke 5. Terdapat beberapa perbedaan antara ACA Awards ke-5 ini dengan ACA Awards sebelumnya, yaitu terdapat ikut serta mahasiswa student mobility dari Malaysia. Beberapa kategori yang diperebutkan dalam ajang tersebut yakni, The best label, The best package, The best effect, The best message dan The advertising yang masing-masing juaranya akan mendapat sejumlah hadiah dan sertifikat penghargaan.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:12px;\">Kahumas Udinus, Agus Triyono, S.Sos, Msi berharap agar kegiatan tersebut terus digelar tiap tahunnya&nbsp;<\/span>&ldquo;Ini kegiatan yang sangat bagus dan berperan penting dalam meningkatkan kreativitas mahasiswa,&rdquo; tutupnya.<span style=\"font-size:12px;\"><span open=\"\" style=\"background-color: rgb(243, 241, 236); color: rgb(51, 51, 51); font-family: \">(*Humas Udinus\/lex\/AT\/ Foto : dok)<\/span><\/span><\/p>\n<p style=\"text-align: justify;\">\n\t&nbsp;<\/p>\n<p>\n\t&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Annual Creative Advertising Awards (ACA Awards) kembali digelar dan kegiatan tersebut mengajarkan kepada peserta terkait teori pemasaran hingga membuat iklan produk pemasaran. ACA Award sendiri diselenggarakan di aula gedung C lantai III Universitas Dian Nuswantoro Semarang. Annual Creative Advertising Awards (ACA Awards) bertajuk &quot;Recognizing the best educattional marketing with creative award categories&quot;. ACA Awards merupakan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10728","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TINGKATKAN KREATIVITAS MAHASISWA UDINUS MELALUI ACA AWARDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dinus.ac.id\/en\/2022\/12\/tingkatkan-kreativitas-mahasiswa-udinus-melalui-aca-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TINGKATKAN KREATIVITAS MAHASISWA UDINUS MELALUI ACA AWARDS\" \/>\n<meta property=\"og:description\" content=\"Annual Creative Advertising Awards (ACA Awards) kembali digelar dan kegiatan tersebut mengajarkan kepada peserta terkait teori pemasaran hingga membuat iklan produk pemasaran. 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