\n\tA book entitled \u2018Public Relations Strategic Management: Theory and Practice of Corporate and Government Public Relations\u2019 has successfully been published by PR Indonesia 2018. Heni Indrayani, M.I.Kom was one of the writers representing faculty members in the Department of Communication Science at Universitas Dian Nuswantoro (Udinus).<\/p>\n
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\n\tHeni explained that the book emerged as the result of collaboration tied by Public Relations (PR) Indonesia Fellowship 2018, which was a competition hosted by PR Indonesia to form a team. The team consisted of academics, governmental public relations, and corporate public relations. \u201cAfter a long discussion, we decided to come up with Public Relations Strategic Management as the theme of the book. This is because the theme plays an important role in strategic position and communicating policies both internally and externally,\u201d she revealed.<\/p>\n
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\n\tIn the book, Heni and her team managed to create a comprehensive work combining theory and practice aspects applied in the realm of governmental and corporate PR. There were three chapters in the book discussing the foundation of how PR functions theoretically, efforts taken by the governmental PR to conduct a communication approach to resolve problems revolving around the nation, and how corporations run their strategic management function. \u201cThe 4.0 Industry pushes Public Relations (PR) to evolve, not only technically, but also explaining the function of strategic management as such things also usually emerge in our daily lives,\u201d Heni explained.<\/p>\n
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\n\tHeni claimed that she did not encounter any difficult problems in the writing process. \u201cAlthough the three of us do not work in the same field of expertise, we still possess the same interest, which is to better the public relations industry in Indonesia. That is the reason why we could coordinate well as a team.,\u201d she uttered.<\/p>\n
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\n\tIn the current digital era, Public Relations\u2019 role in conveying information is pushed to greater heights. \u201cHopefully, Public Relations could be more adaptive with the strategic function to communicate technological adoption to all stakeholders, as well as keep strategically improving,\u201d she hoped. (Humas\/Haris. Foto: Dok. Pribadi)<\/p>\n
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Heni Indrayani, M.I.Kom – Dosen Ilmu Komunikasi Udinus<\/p>","protected":false},"excerpt":{"rendered":"
Buku berjudul Manajemen Strategis Public Relations: Teori dan Praktik Corporate dan Goverment Public Relations berhasil diterbitkan oleh PR Indonesia Fellowship 2018. Yang mana Heni Indrayani, M.I.Kom merupakan salah satu penulis yang mewakili Dosen Program Studi Ilmu Komunikasi Universitas Dian Nuswantoro (Udinus). Dosen yang akrab disama Heni tersebut menjelaskan bahwa buku tersebut merupakan kolaborasi dari […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-15137","post","type-post","status-publish","format-standard","hentry","category-sosok"],"yoast_head":"\n