{"id":18499,"date":"2023-07-28T15:31:08","date_gmt":"2023-07-28T08:31:08","guid":{"rendered":"https:\/\/new.dinus.ac.id\/2023\/07\/mahasiswa-prodi-s-1-ilkom-udinus-dapat-pengarahan-tentang-komunikasi-strategis-dari-pt-pertamina-patra-niaga\/"},"modified":"2023-07-28T15:39:58","modified_gmt":"2023-07-28T08:39:58","slug":"mahasiswa-prodi-s-1-ilkom-udinus-dapat-pengarahan-tentang-komunikasi-strategis-dari-pt-pertamina-patra-niaga","status":"publish","type":"post","link":"https:\/\/dinus.ac.id\/en\/2023\/07\/mahasiswa-prodi-s-1-ilkom-udinus-dapat-pengarahan-tentang-komunikasi-strategis-dari-pt-pertamina-patra-niaga\/","title":{"rendered":"THE STUDENTS OF THE COMMUNICATION STUDY PROGRAM AT UDINUS WERE INSTRUCTED ABOUT STRATEGIC COMMUNICATION BY PERTAMINA PATRA NIAGA, LTD."},"content":{"rendered":"<p style=\"text-align: justify;\">\n\t<span style=\"font-size: 14px;\">Committed to introducing the students to Strategic Communication in various companies, the Communication Major at Universitas Dian Nuswantoro (Udinus) organized a regular <\/span><em style=\"font-size: 14px;\">corporate visit<\/em><span style=\"font-size: 14px;\"> at Pertamina Patra Niaga Central Java Region.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:14px;\">The industrial visit was attended by the students accompanied by several lecturers at Pertamina Patra Niaga Central Java Region, Pemuda St. No. 114, Semarang. Dozens of students were directly instructed by the Unit Communication team of Pertamina Patra Niaga, Ltd.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:14px;\">Heni Indrayani, M.I.Kom, one of the lecturers, stated that this <em>corporate visit<\/em> aimed to instill practical understanding. Moreover, it also served as a stepping stone for the students to prepare themselves for the industrial sector.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:14px;\">\u201cThis visit also pushes the students to understand how to manage good relationships with the <em>stakeholders<\/em>. Furthermore, the students will also be able to arrange strategic communication in companies,\u201d she explained.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:14px;\">Meanwhile, Brasto Nugroho, Manager of Unit Communication &amp; Regional Relation of Central Java, explained the importance of strategic communication in achieving the companies\u2019 objectives. Therefore, two-way communication became the new method to inform activities, for instance, digital content uploaded on Instagram, YouTube, and TikTok.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:14px;\">Not only that, but the tactics used to inform companies\u2019 activity by cooperating with <em>public figure<\/em> or <em>influencers<\/em> would also help attract more public attention.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:14px;\">Brasto further revealed that there were several communication activities in companies nowadays, including, <em>communication and relation<\/em>, <em>Corporate Social Responsibility<\/em> He also wished the Communication Major students at Udinus to learn about <em>social mapping<\/em> and <em>Social Return of Investment<\/em> (SROI).<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:14px;\">Strategizing is based on environmental conditions and societal conditions, and it is also linked to the company\u2019s strategy. The strategic communication of the company must align with several other things so that it can be arranged into the <em>public relation strategy<\/em> which may be explained using certain tactics,\u201d Brasto Nugroho explained.<\/span><\/p>\n<p style=\"text-align: justify;\">\n\t<span style=\"font-size:14px;\">During the visit, the students were filled with enthusiasm as there were many discussions regarding strategic communication.  (Humas Udinus\/Alex. Foto: Dok. Ilkom Udinus)<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Kenalkan mahasiswa mengenai komunikasi strategis di perusahaan, Program Studi S-1 Ilmu Komunikasi (Ilkom) Universitas Dian Nuswantoro (Udinus) melakukan corporate visit ke PT&nbsp;Pertamina Patra Niaga&nbsp;Regional Jawa Bagian Tengah. Kegiatan itu merupakan kegiatan kunjungan industri yang rutin dilakukan oleh prodi tersebut. Kunjungan yang dilakukan oleh mahasiswa dan didampingi oleh beberapa dosen tersebut dilakukan di PT. Pertamina Patra [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAHASISWA PRODI S-1 ILKOM UDINUS DAPAT PENGARAHAN TENTANG KOMUNIKASI STRATEGIS DARI PT PERTAMINA PATRA NIAGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dinus.ac.id\/en\/2023\/07\/mahasiswa-prodi-s-1-ilkom-udinus-dapat-pengarahan-tentang-komunikasi-strategis-dari-pt-pertamina-patra-niaga\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAHASISWA PRODI S-1 ILKOM UDINUS DAPAT PENGARAHAN TENTANG KOMUNIKASI STRATEGIS DARI PT PERTAMINA PATRA NIAGA\" \/>\n<meta property=\"og:description\" content=\"Kenalkan mahasiswa mengenai komunikasi strategis di perusahaan, Program Studi S-1 Ilmu Komunikasi (Ilkom) Universitas Dian Nuswantoro (Udinus) melakukan corporate visit ke PT&nbsp;Pertamina Patra Niaga&nbsp;Regional Jawa Bagian Tengah. Kegiatan itu merupakan kegiatan kunjungan industri yang rutin dilakukan oleh prodi tersebut. Kunjungan yang dilakukan oleh mahasiswa dan didampingi oleh beberapa dosen tersebut dilakukan di PT. 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Jawa Bagian Tengah. 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