{"id":21696,"date":"2023-10-24T14:44:59","date_gmt":"2023-10-24T07:44:59","guid":{"rendered":"https:\/\/dinus.ac.id\/?p=21696"},"modified":"2023-10-24T14:45:12","modified_gmt":"2023-10-24T07:45:12","slug":"persiapkan-game-si-warik-laku-hingga-pasar-global-prodi-animasi-udinus-gelar-workshop-strategi-pemasaran-game","status":"publish","type":"post","link":"https:\/\/dinus.ac.id\/en\/2023\/10\/persiapkan-game-si-warik-laku-hingga-pasar-global-prodi-animasi-udinus-gelar-workshop-strategi-pemasaran-game\/","title":{"rendered":"IN AN ATTEMPT TO LAUNCH THE SI WARIK VIDEO GAME ON THE GLOBAL MARKET, THE DEPARTMENT OF ANIMATION AT UDINUS HELD A WORKSHOP DEDICATED TO DISCUSSING VIDEO GAME MARKETING STRATEGY"},"content":{"rendered":"<p>In the current age of technological advancements, there are several aspects that need adjustment, one of which is marketing strategy. In an attempt to find the proper strategy to market the \u2018Si Warik\u2019 video game, the Department of Applied Animation at Universitas Dian Nuswantoro (Udinus) held a workshop themed \u2018The Strategies for Marketing Video Games in the Era of Industrial Revolution 5.0\u2019 on Monday, October 16, 2023.<\/p>\n\n\n\n<p>The workshop mainly discussed digital marketing strategy, video game trends, and video game marketing through digital platforms. Glenn Andrenorma, the Chief Executive Officer (CEO) of Sidji Jaya Abadi Ltd., was present as the speaker at the workshop. Sidji Jaya Abadi Ltd. mainly served as a game and app developer, including gamification for business purposes. On that occasion, Glenn presented insight regarding video game development revolving around Indonesian local culture.<\/p>\n\n\n\n<p>During his presentation, Glenn explained that there were several methodologies, including <em>trend research, modelling, keyword research,<\/em> and app activation to the Play Store. Trend research itself is divided into three types, namely based on goals, social media, and <em>the Play Store<\/em> top charts.<\/p>\n\n\n\n<p>\u201cThe modeling will utilize the store listing attribute or keywords from competitors, which functions as a model,\u201d he explained.<\/p>\n\n\n\n<p>Dr. Khafiizh Hastuti, S.Kom., M.Kom., the Head of the Animation Study Program, mentioned that roughly 200 participants attended the workshop, consisting of Animation and Informatics students.<\/p>\n\n\n\n<p>She revealed that this workshop served as an attempt to give insight directly from the experts regarding video game or animation marketing strategy; thus, they could strive in the global market.&nbsp;<\/p>\n\n\n\n<p>\u201cHopefully, Udinus could produce both 2D and 3D video games with good quality and global competitiveness,\u201d she hoped.<\/p>\n\n\n\n<p>The \u2018Si Warik\u2019 video game is one of the intellectual properties of \u2018Si Warik.\u2019 Si Warik itself is an animated show produced under the collaboration of the Department of Animation and Manimonki Studio through the 2022 Matching Fund program. (Humas Udinus\/Ika. Foto: Dok. Prodi D4 Animasi Udinus)<\/p>","protected":false},"excerpt":{"rendered":"<p>Seiring berkembangnya teknologi hingga sampai ke era revolusi industri 5.0, banyak aspek yang perlu penyesuaian, salah satunya adalah strategi pemasaran. Dalam rangka mengupas strategi pemasaran yang efektif untuk game Si Warik, Program Studi (Prodi) D-4 Animasi Universitas Dian Nuswantoro (Udinus) gelar &#8216;Workshop Strategi Pemasaran Game di Era Revolusi Industri 5.0&#8217;. Kegiatan yang berlangsung pada Senin, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":21695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PERSIAPKAN GAME SI WARIK LAKU HINGGA PASAR GLOBAL, PRODI ANIMASI UDINUS GELAR WORKSHOP STRATEGI PEMASARAN GAME<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dinus.ac.id\/en\/2023\/10\/persiapkan-game-si-warik-laku-hingga-pasar-global-prodi-animasi-udinus-gelar-workshop-strategi-pemasaran-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PERSIAPKAN GAME SI WARIK LAKU HINGGA PASAR GLOBAL, PRODI ANIMASI UDINUS GELAR WORKSHOP STRATEGI PEMASARAN GAME\" \/>\n<meta property=\"og:description\" content=\"Seiring berkembangnya teknologi hingga sampai ke era revolusi industri 5.0, banyak aspek yang perlu penyesuaian, salah satunya adalah strategi pemasaran. Dalam rangka mengupas strategi pemasaran yang efektif untuk game Si Warik, Program Studi (Prodi) D-4 Animasi Universitas Dian Nuswantoro (Udinus) gelar &#8216;Workshop Strategi Pemasaran Game di Era Revolusi Industri 5.0&#8217;. Kegiatan yang berlangsung pada Senin, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dinus.ac.id\/en\/2023\/10\/persiapkan-game-si-warik-laku-hingga-pasar-global-prodi-animasi-udinus-gelar-workshop-strategi-pemasaran-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Udinus - Universitas Dian Nuswantoro\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-24T07:44:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-24T07:45:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dinus.ac.id\/wp-content\/uploads\/2023\/10\/seminar-game-animasi-e1698133490679.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"792\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Humas Udinus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" 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