{"id":22266,"date":"2023-11-24T16:28:05","date_gmt":"2023-11-24T09:28:05","guid":{"rendered":"https:\/\/dinus.ac.id\/?p=22266"},"modified":"2026-02-11T09:29:28","modified_gmt":"2026-02-11T02:29:28","slug":"alumni-udinus-serli-ajak-mahasiswa-berani-untuk-mulai-bisnis","status":"publish","type":"post","link":"https:\/\/dinus.ac.id\/en\/2023\/11\/alumni-udinus-serli-ajak-mahasiswa-berani-untuk-mulai-bisnis\/","title":{"rendered":"As an Udinus Alumna, Serli Encourages Students to Start a Business"},"content":{"rendered":"<p>Starting her journey by participating in the Indonesian Student Business Competition in 2019, Serli Anjelita, an Alumna of <a href=\"https:\/\/dinus.ac.id\/en\/category\/sosok\/\">Universitas Dian Nuswantoro<\/a> (Udinus), remained dedicated to her venture in the field of bakery and pastry, known as \u2018Drafuski Bakery.\u2019 At first, the original name of her business was called \u2018The Drafuski\u2019 which is an abbreviation of \u2018Dragon Fruit Skin Jam.\u2019  As time went by, she began to develop her business and focus more on Bakery and Snacks.<\/p>\n\n\n\n<p>The woman familiarly called \u2018Sean\u2019 has a hobby of baking various types of bread, which is aligned with her business. Currently, Drafuski Bakery offers a diverse range of bakery and snack items, including cream puffs, lasagna, donuts, and even baked apem (a round rice flour cake). Not only that, this bakery shop also provides different types of snack boxes that match every consumer\u2019s budget.<\/p>\n\n\n\n<p>As the manager of a business that has been running for four years, Sean, who graduated in 2021, shared a few important things as well as skills that are needed for running a business. The first step is to conduct market research to find out about the demand of your target consumer. Therefore, it's crucial to enhance our knowledge by participating in training activities that align with our interests and abilities.<\/p>\n\n\n\n<p>\u201cFor example, I have a passion for baking, so I took a baking class and even learned independently through YouTube, continuously honing my skills. About the business capital, we can save our money first or we can simply borrow money from our friends and family. Keep in my that we have to be brave because starting a business doesn\u2019t guarantee you from getting a profit in the beginning,\u201d said Sean.<\/p>\n\n\n\n<p>Sean, born in 1998, revealed the challenge she faced while managing Drafuski Bakery. That challenge is none other than the competitor. Day by day, many competitors start to open similar kinds of businesses.<\/p>\n\n\n\n<p>\u201cBecause of that, we need to make our product different from the other, creating our own value that differentiates between our product and our competitor\u2019s. Aside from that, we must make new strategy matching with the target consumers,\u201d She added.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Taking Advantage of College Insights<\/strong><\/h5>\n\n\n\n<p>Sean, an alumna of the Bachelor of Accounting at Udinus, admitted that she had applied countless pieces of knowledge that she got during college. For example, counting the Cost of Goods Sold (COGS), profit and loss calculations, etc. Sean seamlessly integrates this knowledge into various aspects of her entrepreneurial activities. Beyond managing her business, she also serves as a staff accountant in a company that runs in the field of architectural design.<\/p>\n\n\n\n<p>In addition, Sean, who also has a cooking hobby shared that she received a network of friends and acquaintances who share the same enthusiasm for learning about business during her college years. Prior to her success, Sean was appointed to be the head of the Indonesian Young Entrepreneurs Association (HIPMI PT) at Udinus. This community works as a place to learn business and entrepreneurship for students.<\/p>\n\n\n\n<p>\u201cJangan takut untuk mulai berbisnis. Memulai bisnis memang nggak mudah, pasti ada naik turunnya. Makanya, perlu keberanian dalam mengambil resiko. Tapi percayalah bahwa usaha tidak akan mengkhianati hasil. Semangat pengusaha muda!,\u201d pesannya kepada mahasiswa Udinus. (Humas Udinus\/Penulis: Haris. Foto: Dok. Pribadi)<\/p>","protected":false},"excerpt":{"rendered":"<p>Berawal dari mengikuti Kompetisi Bisnis Mahasiswa Indonesia pada tahun 2019, alumni Universitas Dian Nuswantoro (Udinus), Serli Anjelita kini semakin menekuni bisnisnya di bidang roti dan pastry yang bernama \u2018Drafuski Bakery\u2019. Mulanya, nama usaha miliknya adalah \u2018The Drafuski\u2019 yang bermakna \u2018Dragon Fruit Skin Jam\u2019. Seiring berjalannya waktu, ia berfokus mengembangkannya di bidang roti dan snack. Bisnis [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":22270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[177,75,176,182,24,68,178,179],"class_list":["post-22266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sosok","tag-bisnis","tag-fakultas-ekonomi-dan-bisnis","tag-prodi-akuntansi","tag-serli-anjelita","tag-udinus","tag-universitas-dian-nuswantoro","tag-usaha","tag-wirausaha"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alumni Udinus, Serli Ajak Mahasiswa Berani Untuk Mulai Bisnis<\/title>\n<meta name=\"description\" content=\"Bisnis milik perempuan yang akrab disapa \u2018Sean\u2019 ini juga sejalan dengan hobinya membuat aneka macam roti. 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