{"id":25507,"date":"2024-08-16T12:47:07","date_gmt":"2024-08-16T05:47:07","guid":{"rendered":"https:\/\/dinus.ac.id\/?p=25507"},"modified":"2024-08-16T12:47:34","modified_gmt":"2024-08-16T05:47:34","slug":"inovasi-kampung-kopi-berbasis-edupreneurship-dari-tim-ppko-dpm-feb-udinus-optimalkan-potensi-di-desa-gonoharjo","status":"publish","type":"post","link":"https:\/\/dinus.ac.id\/en\/2024\/08\/inovasi-kampung-kopi-berbasis-edupreneurship-dari-tim-ppko-dpm-feb-udinus-optimalkan-potensi-di-desa-gonoharjo\/","title":{"rendered":"An Edupreneurship-based Coffee Village initiated by the Economics And Business Faculty Student Council at Udinus Optimizes the Latent Potential Possessed by Gonoharjo Village."},"content":{"rendered":"

Through the Student Organization Capacity Building Program (PPKO), the Student Council of Economics and Business Faculty at Universitas Dian Nuswantoro (Udinus<\/a>) developed a coffee village based on the concept of edupreneurship in Gonoharjo Village, Kendal Regency, Central Java. The program lasted for six months, with the team consisting of members of the Student Council committed to turning Gonoharjo to be a village centered around entrepreneurship.\u00a0<\/p>\n\n\n\n

The program was implemented by utilizing the coffee products of the village. More than two out of three the land within the village serves as fields. This makes the majority of the locals working as farmers. The majority of farmers in Gonoharjo are members of the Farmer Community. However, these farmers often encounter problems, including a decrease in the value of the crops.<\/p>\n\n\n\n

The team leader, Farin Nabila Mawarni, revealed that the drop in value was caused by the fact that the farmers sold the crops too early when the crops, in this case coffee, had not even matured or ripe.<\/p>\n\n\n\n

\u201cAnother problem is that the village has not had any agency or institution coordinating the crops. The farmers also did not understand the proper way of processing coffee. This causes the value add<\/em> of the coffee products to drop. For that reason, we from the Student Council of the Economics and Business Faculty propose a solution of implementing edupreneurship based on a coffee diversification process,\u201d Farin highlighted.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
Edupreneurship-based Innovation<\/strong><\/h5>\n\n\n\n

During the edupreneurship program, there were four empowerment programs, with the first being the reactivation of BUMDES organizational structures to optimize the crops\u2019 value. This organizational structure also aims to prosper the farmers within the village.<\/p>\n\n\n\n

The second one was implementing the one village one product method<\/em> through numerous training programs. Those programs include how to produce powdered coffee, organic soaps, diffusers<\/em>, and a featured product known as cascara tea, which is a tea product created from coffee shells.<\/p>\n\n\n\n

\u201cWe also improve the supply chain<\/em> of coffee products based on Information Technology through a website named Gon\u2019s Coffee. This e-commerce<\/em> website will be utilized to market the products. In addition, we also conducted one more activity, namely, forming youth groups to improve the capacity of crops\u2019 production,\u201d she explained.<\/p>\n\n\n\n

Suhita Whini Setyahuni, S.E., M.Ak., Ak., the supervisor of this program, explained that the program sought to improve the prosperity and well-being of the locals within the Gonoharjo Area through the edupreneurship-based coffee village. This also encompasses improving the locals\u2019 earnings by developing more effective crops and their diversification. In addition, this program will also reduce the dependency on using conventional marketing systems.<\/p>\n\n\n\n

\u201cIn the current era of technological advancements, we can utilize the technology to expand our market reach by using digital marketing. Thus, the coffee diversification process in Gonoharjo Village can be accessed by visitors both locals and foreigners,\u201d she concluded. (Humas Udinus\/Ika. Foto: Dok. DPM FEB Udinus)<\/p>","protected":false},"excerpt":{"rendered":"

Program Penguatan Kapasitas Ormawa (PPKO) Dewan Perwakilan Mahasiswa Fakultas Ekonomi Bisnis (DPM FEB) Universitas Dian Nuswantoro (Udinus) implementasikan kampung kopi berbasis edupreneurship di Desa Gonoharjo, Kabupaten Kendal. Melalui program yang berlangsung kurang lebih selama 6 bulan itu, tim pelaksana berkomitmen mewujudkan Desa Gonoharjo sebagai desa wirausaha berdikari.\u00a0 Program itu dengan mengoptimalkan potensi hasil perkebunan kopi […]<\/p>\n","protected":false},"author":7,"featured_media":25506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nKampung Kopi dari PPKO DPM FEB Optimalkan Desa Gonoharjo<\/title>\n<meta name=\"description\" content=\"PPKO DPM FEB Udinus implementasikan kampung kopi berbasis edupreneurship di Desa Gonoharjo, Kabupaten Kendal wujudkan menjadi desa wirausaha\" \/>\n<meta name=\"robots\" content=\"index, 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