{"id":25843,"date":"2024-09-19T11:16:00","date_gmt":"2024-09-19T04:16:00","guid":{"rendered":"https:\/\/dinus.ac.id\/?p=25843"},"modified":"2024-09-19T14:37:10","modified_gmt":"2024-09-19T07:37:10","slug":"pdm-udinus-gelar-kuliah-umum-digital-media-prof-pulung-media-sosial-mampu-mempengaruhi-keputusan-pelanggan","status":"publish","type":"post","link":"https:\/\/dinus.ac.id\/en\/2024\/09\/pdm-udinus-gelar-kuliah-umum-digital-media-prof-pulung-media-sosial-mampu-mempengaruhi-keputusan-pelanggan\/","title":{"rendered":"The Doctoral Management Program at Udinus Hosts a Public Lecture, Prof. Pulung: \u201cSocial Media Can Affect Customers\u2019 Decisions\u201d"},"content":{"rendered":"

Semarang<\/strong> \u2013 The Doctoral Management Program at Universitas Dian Nuswantoro once again hosted a public lecture, with the topic being \u2018The Utilization of Social Media to Improve Businesses.\u2019 The lecture was held online using the Zoom Meeting platform on Saturday, September 14th, 2024.<\/p>\n\n\n\n

The public lecture was opened by Prof. Dr. Amron., SE., M.M., who informed the importance of understanding the role of digital media in rolling the business wheel in the current era of technology. According to him, in the current age of technological advancements, students must understand how digital media works.<\/p>\n\n\n\n

\u201cParticularly social media, as it is the most effective way to success in one\u2019s business. Hopefully, this public lecture will allow students of the Doctoral Management Program to get information and knowledge to be used in the future,\u201d he explained.<\/p>\n\n\n\n

The public lecture featured Prof. Dr. Pulung Nurtantio Andono, ST., M.Kom., the Vice Chancellor IV at Udinus, as the main speaker. As stated by Prof. Amron, Prof. Pulung discussed the importance of social media in developing a business at the public lecture.<\/p>\n\n\n\n

\u201cSocial media currently has a relatively significant impact on consumers\u2019 attitudes. Social media platforms in general also allow manufacturers to directly interact with consumers through feedback to evaluate,\u201d Prof. Pulung explained.<\/p>\n\n\n\n

He added that consumption patterns among the public were heavily influenced by social media. In this day and age, customers tend to purchase by seeing reviews from other users, testimonies, and content associated with the product.<\/p>\n\n\n\n

\u201cBuying decision is not only based on formal advertisement but also content uploaded by other customers. Testimonies from other users hold a powerful impact in creating a perception of an individual toward certain products,\u201d said the professor majoring in computer science.<\/p>\n\n\n\n

Furthermore, Prof. Pulung explained that customers\u2019 expectations of marketing also saw an increase as social media platforms began to develop. Customers want marketing relevant to their necessity as individuals with different preferences.<\/p>\n\n\n\n

\u201cPersonal marketing is more favored as it delves into customers in a new depth and aligns with customers\u2019 necessity,\u201d he added.<\/p>\n\n\n\n

Prof. Pulung highlighted several benefits of using social media to strategize business marketing. One of the most apparent ones is the increase in brand awareness. With a brand\u2019s presence in various social media platforms, including Facebook, Instagram, and YouTube, a brand will be able to reach a wider audience and keep appearing on its social media account.<\/p>\n\n\n\n

\u201cBrand awareness is an initial step to make your brand grow in popularity. Social media platforms allow businesses or brands to keep being present before their customers in their social media accounts,\u201d Prof. Pulung uttered.<\/p>\n\n\n\n

In addition, social media also plays a bigger role in improving customer engagement or involvement. The involvement can be comments, reviews, and content sharing. This will allow customers to be more informed about the brand.<\/p>\n\n\n\n

\u201cSetting up social media platforms helps businesses communicate with their customers both in terms of feedback or providing a better service,\u201d he added.<\/p>\n\n\n\n

Another benefit of using social media platforms as a means of marketing is cost efficiency. With paid promotion features, the brand can target its audience specifically per the demography, interest, and customers\u2019 attitudes. This allows businesses to effectively reduce promotion costs.<\/p>\n\n\n\n

\u201cAdvertisements on social media can also be adjusted to only be seen by a select few people who happen to be your target market. By doing so, the promotion budget can be more efficiently spent,\u201d he explained.<\/p>\n\n\n\n

Prof. Pulung provided several examples of how even a small business could utilize social media platforms effectively to expand its marketing reach. One of which is a business in the form of a coffee shop, relying on online marketing using social media.<\/p>\n\n\n\n

\u00a0\u201cBy using social media, their activity does not only encompass selling products but also directly interacting with their customers, responding to their questions, providing information concerning their fast and precise services,\u201d he concluded. (Humas Udinus\/Alex. Foto: Humas Udinus)<\/p>","protected":false},"excerpt":{"rendered":"

Semarang – Program Doktor Manajemen (PDM) Universitas Dian Nuswantoro (Udinus) kembali menyelenggarakan kuliah umum dengan topik terkini, mengusung tema \u2018Pemanfaatan Media Digital untuk Meningkatkan Bisnis\u2019. Acara itu berlangsung secara daring melalui platform Zoom Meeting pada Sabtu (14\/09\/2024). Kuliah umum dibuka langsung oleh Ketua PDM Udinus, Prof. Dr. Amron SE, M.M., yang menyampaikan pentingnya pemahaman mendalam […]<\/p>\n","protected":false},"author":7,"featured_media":25844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-25843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nPDM Udinus Gelar Kuliah Umum Digital Media, Prof. Pulung: \u201cMedia Sosial Mampu Mempengaruhi Keputusan Pelanggan\u201d<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dinus.ac.id\/en\/2024\/09\/pdm-udinus-gelar-kuliah-umum-digital-media-prof-pulung-media-sosial-mampu-mempengaruhi-keputusan-pelanggan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PDM Udinus Gelar Kuliah Umum Digital Media, Prof. Pulung: \u201cMedia Sosial Mampu Mempengaruhi Keputusan Pelanggan\u201d\" \/>\n<meta property=\"og:description\" content=\"Semarang – Program Doktor Manajemen (PDM) Universitas Dian Nuswantoro (Udinus) kembali menyelenggarakan kuliah umum dengan topik terkini, mengusung tema \u2018Pemanfaatan Media Digital untuk Meningkatkan Bisnis\u2019. Acara itu berlangsung secara daring melalui platform Zoom Meeting pada Sabtu (14\/09\/2024). 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