{"id":26987,"date":"2025-01-21T15:46:59","date_gmt":"2025-01-21T08:46:59","guid":{"rendered":"https:\/\/dinus.ac.id\/?p=26987"},"modified":"2025-01-21T15:47:36","modified_gmt":"2025-01-21T08:47:36","slug":"aca-awards-2025-ajak-mahasiswa-berkreasi-hasilkan-video-iklan-yang-kreatif","status":"publish","type":"post","link":"https:\/\/dinus.ac.id\/en\/2025\/01\/aca-awards-2025-ajak-mahasiswa-berkreasi-hasilkan-video-iklan-yang-kreatif\/","title":{"rendered":"Udinus Hosts the 2025 ACA Awards to Encourage Students in Producing Creative Advertisements"},"content":{"rendered":"<p>The Undergraduate Management Department at Universitas Dian Nuswantoro (<a href=\"https:\/\/dinus.ac.id\/en\/category\/news\/\">Udinus<\/a>) once again held the Annual Creative Advertising Awards (ACA Awards) 2025. The award served as a platform for students to further master the marketing theories they had previously learned by creating forms of video advertisements.\u00a0<\/p>\n\n\n\n<p>The ACA Awards has been hosted eight times as of 2025. It took place on the sixth floor of the I building at Udinus, on Monday, January 20, 2025.<\/p>\n\n\n\n<p>The event was mainly participated by management students who had previously competed in a series of competitions, as well as the judges.&nbsp;<\/p>\n\n\n\n<p>Imam Nuryanto, S.E., M.M., the event coordinator, explained that there were 97 advertisements submitted for this event. Imam continued that the awards taught students to further hone their mastery of marketing theories. In addition, these theories can also be implemented by students in making advertisements that can be uploaded on YouTube, Instagram, and other social media platforms.<\/p>\n\n\n\n<p>\u201cOut of all 97 ads, we will select the 52 best of them, and we will filter the best ones into 24 ads with 6 different categories. In each category, we will appoint one winner,\u201d he explained.<\/p>\n\n\n\n<p>Six of those categories were the Best Label, the Best Communication, the Best Visual Effect, the Best Packaging, the Best Brand Name, and the Best Advertising Categories. The videos were directly assessed by the judges, excelling in marketing theories. In addition, Imam also added that this year\u2019s ACA Awards was relatively distinct from previous years, as students could present advertisements about imaginary products of products from SMEs.<\/p>\n\n\n\n<p>In response to these video commercials, Imam expressed his pride and approved of those works. According to him, the commercials were remarkable and deserved more appreciation.&nbsp;<\/p>\n\n\n\n<p>\u201cThe most important thing is that our students can also learn how to create creative projects in addition to the theories. Students can not only define the theories but also creatively apply them in coming up with advertisement projects,\u201d he uttered.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>An Appreciation from the Dean<\/strong><\/h5>\n\n\n\n<p>On that occasion, Dr. Retno Indah Hernawati, S.E., M.Si., the Dean of the Economics Business Faculty, was also present to deliver an opening speech. During her speech, she expressed her appreciation to the organizers for hosting this event, which had become an icon for the Management Department.<\/p>\n\n\n\n<p>\u201cThis is indeed a spectacle from our department. This event offers opportunities for our students, particularly those majoring in Marketing Management. This is because we need to understand the aims of our ads, the media, and the delivery before we make any form of advertisements,\u201d she explained.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dinus.ac.id\/wp-content\/uploads\/2025\/01\/DSF1020-1024x683.jpg\" alt=\"\" class=\"wp-image-26990\" srcset=\"https:\/\/dinus.ac.id\/wp-content\/uploads\/2025\/01\/DSF1020-980x653.jpg 980w, https:\/\/dinus.ac.id\/wp-content\/uploads\/2025\/01\/DSF1020-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p>The dean hoped that the ACA Awards could provide students with many benefits and experiences.<\/p>\n\n\n\n<p>\u201cIn the future, I suggest that this event to allow students advertise the Management Department at Udinus, as it will cause students to be prouder of the place they study at. Hopefully, our students will be proud of their participation in the ACA Awards, serving as a memento for them during their studies in the Economics and Business Faculty at Udinus,\u201d she concluded. (Humas Udinus\/Ika. Foto: Humas Udinus)<\/p>","protected":false},"excerpt":{"rendered":"<p>Program Sarjana Manajemen Universitas Dian Nuswantoro (Udinus) kembali menggelar Annual Creative Advertising Awards (ACA Awards) 2025. Ajang itu, sebagai langkah untuk mengajarkan mahasiswa agar menguasai teori pemasaran yang didapatkan dalam perkuliahan.\u00a0 Acara tahunan dari Program Sarjana Manajemen Udinus itu, kini telah memasuki tahun ke-8. Awarding final berlangsung di Gedung I6 Udinus Semarang, pada Senin, 20 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":26989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACA AWARDS 2025 Ajak Mahasiswa Hasilkan Video Iklan Kreatif<\/title>\n<meta name=\"description\" content=\"Program Sarjana Manajemen Udinus kembali menggelar ACA Awards 2025 sebagai langkah mengajarkan mahasiswa menguasai teori pemasaran...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dinus.ac.id\/en\/2025\/01\/aca-awards-2025-ajak-mahasiswa-berkreasi-hasilkan-video-iklan-yang-kreatif\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACA AWARDS 2025 Ajak Mahasiswa Hasilkan Video Iklan Kreatif\" \/>\n<meta property=\"og:description\" content=\"Program Sarjana Manajemen Udinus kembali menggelar ACA Awards 2025 sebagai langkah mengajarkan mahasiswa menguasai teori pemasaran...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dinus.ac.id\/en\/2025\/01\/aca-awards-2025-ajak-mahasiswa-berkreasi-hasilkan-video-iklan-yang-kreatif\/\" \/>\n<meta property=\"og:site_name\" content=\"Udinus - 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