UDINUS’ ACA AWARDS APPRECIATE STUDENTS’ WORK
Creativity and innovation will determine the score for students who joining the Annual Creative Advertising Awards (ACA Awards) with theme "Recognizing the best educational marketing with creative award categories". ACA Awards is an annual event held by Management Undergraduate Study Program Dian Nuswantoro University in the form of a practice assessment.
On Friday, 22nd of December 2017 hundreds of students came to the hall of E building, on the 3rd floor, Udinus to watch and appreciate their own advertisement video. They were required to re-package and determine the re-positioning of a product to make it more attractive in consumers’ eyes. In addition, students who took the course of Marketing Management were also required to create an advertisement video with 1 to 2 minutes duration by using their own team members as model. There were 80 teams which each team consist of 5 people. "Students must re-package and re-position the designated of the product without changing the brand and the content presented in the form of video advertisement" explained Imam Nuryanto SE., MM as the chairman of the committee as well as the head of Udinus' Technical Implementation Unit (UPT). There were several categories which contested in the event such as the best label, the best package, the best effect, the best message and the best advertising. Each champion of the categories got prizes.
Imam also explained that there was a difference between the 4th ACA Awards and the previous ACA Awards. The difference was there was a cooperation with the Indonesian Young Entrepreneurs Association (Hipmi) Demak. Students used UMKM products which incorporated in the Hipmi. "There is a mutualism symbiosis that exists between lecturers and SMEs, which this activity can be a form of community service for lecturers and lift partners who cooperate in SMEs" Imam. There was also Wulan Rudy Prasetyo, SE the chairman Hipmi Demak in this event.
In line with Udinus' vision of becoming the premier university in education and entrepreneurship, entrepreneurship courses are included in the
educational curriculum at Udinus. Head of Public Relations Udinus, Agus Triyono S. Sos., MSi hoped that ACA Awards were not only for Management Study Program, but also for all Study Program. (* PR / mey)