UDINUS’ CREANOVATIVE ENTERPRENEUR STIMULATE STUDENTS TO BE ENTREPRENEUR
Technical Implementation Unit (UPT) of Entrepreneurship of Dian Nuswantoro University (Udinus) Semarang just held Creanovative Entrepreneur 2017. Creanovative Entrepreneur produced a lot of creativity and innovation from Udinus’ students in the form of a products and services.
On Wednesday 27th & Thursday 28th 2017, there were 70 stands at the courtyard of D building Udinus which located at Imam Bonjol street Semarang. The 70 stands were from Udinus’ students who took the basic courses of Entrepreneurship, Start Up Business and Entrepreneurship from the entire study program. "There are various stands of services, handicrafts, and also the most is culinaries," explained Imam Nuryanto, SE., MM as the head of UPT Entrepreneurship Udinus.
Creanovative Entrepreneur was held by a team of entrepreneurship subjects in purpose to trigger the creativity and innovation of students by practice. Each team was assessed based on the concept of marketing, creativity, sales proceeds. Each team which consist of several students competed to attract visitors to get score as much as possible in the category of sales results. One stand that sold processed cassava products named Sintil a.k.a Centilnya implements a unique marketing strategy. Steviana Ayu and her team marketed their Centil Cassava by flicking every buyer who came. They did it to be different from another stands in the marketing strategy.
The Vice Rector of Academic Affairs Prof. Dr. Supriadi Rustad, M.Si in his welcoming speech appealed to all participants who participated in that annual event to compete fairly. Participants' products and stands were assessed by 3 main assessor namely Wikan Isthika, SE., M.Ec., Ak, Valentina Widya S SS., M. Hum and the head of the cooperation bureau Usman Sudibyo SSi., M.Kom.
Udinus’ Public Relations chief greatly appreciated that activity which lasted for two days. He said that Creanovative Entrepreneur could produce student’s creative ideas. (* PR / mey)