A college will be very beneficial to the community if it can carry out the vision and the mission from the beginning. Like Dian Nuswantoro University (Udinus)’ vision which wants first choice university in education and entrepreneurship.
Erik Ikhsan Latief, a student of Industrial Engineering Study Program of Faculty of Engineering, who pioneered and expanded a business to open a branch in one supermarket in Setiabudi Semarang. "Initially it was because of I wants to help the family economy, until I want to add more experience in business," said Erik.
The business named "Escho" originated from the stand at Udinus Entrepreneur's tent, near building D. However, Erik's optimism with his two colleagues in entrepreneurship is very strong. So they opened one more branch located in supermarket area Setiabudi Road, Semarang. "The income of two stands is good, more than 1.5 million rupiah every day. Our consumers are people who love chocolate drink. The type of chocolate that we use has different taste, because the chocolate is more natural than the others. It obtained from chocolate farm directly. That is why we dare to open a branch outside Udinus, "he explained.
With some chocolate menu offered to consumers, “Escho” chocolate shop has its own uniqueness in selling its products. Where consumers may add topping as desired, such as milk, chocolate sprinkles, Choco chips, biscuit, and others.
Erik cannot deny that his ability to grow the business is obtained from college. "Many courses that support in business, including Start Up Business, Consumer Psychology, to Economic Management," he added. With the hope of his business can grow, Erik, a fourth semester student, also want to establish a social foundation in order to help others. (* PR)

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