During an online public lecture at Universitas Dian Nuswantoro (Udinus) on Wednesday, June 21st, 2023, Associate Professor Dr. Mohd Najib Bin Mansor from the University of North Malaysia conveyed the importance of adapting company strategies in response to external crises. He said “When we are facing a problem, a company’s plan may not change at all, but strategies evolve as the movement of certain situations”

Prof. Dr. Mohd Najib Bin Mansor, also known as Prof. Najib, discussed how companies needed to adjust their operations to navigate the challenges brought by the Covid-19 pandemic. This involved measures such as reducing employee numbers, wages, and production costs. 

"Company strategy, driven by the vision of the company's owner, plays a crucial role in enabling businesses to compete professionally within their respective industries," explained Prof. Najib. "Strategic management, on the other hand, involves effectively utilizing company resources to achieve objectives."

Prof. Najib provided examples of general strategies, including conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats), which helped companies to evaluate and analyze internal and external environments. By identifying useful opportunities, companies could maintain a competitive edge.

“Strategi merupakan rencana yang dirancang untuk mencapai tujuan dalam kurun waktu jangka pendek maupun jangka panjang. Sementara itu, manajemen strategis akan muncul dari seseorang yang mengelola sumber daya suatu perusahaan agar tujuan dan sarananya dapat tercapai,” tambah Prof. Najib.

Prof. Najib provided examples of general strategies, including conducting a SWOT analysis (strengths, weaknesses, opportunities, and threats), which helped companies to evaluate and analyze internal and external environments. By identifying useful opportunities, companies could maintain a competitive edge.

“Ketika menggunakan strategi ini, yang harus diperhatikan adalah melakukan evaluasi dan analisa terkait lingkungan internal maupun eksternal. Melihat peluang yang dapat digunakan untuk tetap unggul dari pesaing perusahaan,” lengkapnya.

The lecture, entitled "Global Corporate Strategy in Rising from the Covid-19 Pandemic," attracted over 180 accounting students from Udinus via an online platform. Moderated by Dr. Enny Susilowati Margjono Ph.D., the event sparked enthusiasm among students, who actively participated by asking insightful questions.

Faculty members from the Faculty of Economics and Business at Udinus, including the head of the Accountancy study program, Anna Sumaryati, S.E., attended the lecture. She admitted that the event was conducted yearly, inviting experts as speakers in their respective sector.

She said “Our commitment is to educate students not only from the inside but also outside of the classroom. By bringing international professors, we believe that it will give a various perspective to our students.” (Public Relations Udinus /Haris. Photo: Udinus PR)