Marketing and IT fields are two completely different things. However, it is still possible for those two fields to combine in particular jobs. Having studied those fields, Rachmat Darmawan Raharjo Sayekti, an alumnus from Universitas Dian Nuswantoro (Udinus) succeeds in his career as an Account Manager at Telkom Business Service, Semarang.
Rachmat, who graduated in 2013, has been working for Telkom since 2014. As an account manager, Rachmat’s job is to manage customers in the business corporate segment. Not only that, but he also markets Telkom products and keeps customer service running in an agency.
“To put it simply, I work as a salesman. However, it is easier as we have gotten the mapping from the customers. Therefore, all we have to do are managing and improving the customers’ revenue,” he explained.
Despite having undergone the informatics study program, Rachmat, born in 1992, Kendal, had been fond of the marketing sector including, selling laptops, and other things related to technology. Rachmat also cooperated with some professors to market his own app.
“If you are not very good at developing, but you are good at marketing, why don’t you do it?” he continued.
He revealed that everything he had learned at Udinus had been instrumental in his career. Especially, entrepreneurial knowledge and computer web expertise were crucial in his job.
“Working as an account manager may fit every study program, but an Account Manager must know full well what he or she is selling. Telkom is a company often associated with web, infrastructure, and telecommunication, so, you need to basically know about computer web, and I had studied the basics at Udinus,” he stated.
Rachmat also emphasized the importance of building relationships during university life. He explained that it was best to not only have the products but also have the relations as sales targets.
“That is why you need to build many relations in college. Upon graduating, it will be easy for you to develop and keep up the relationships,” he concluded. (Humas Udinus/Ika. Foto: Dok Pribadi)
