As the technology develops, many aspects have changed. One of them is the marketing field. To support students about the latest world trend in upcoming marketing, recently Universitas Dian Nuswantoro (Udinus) held a hybrid national seminar.
With the theme of “Update Trend in Marketing World 2030 toward SDGs, Gen Z, and Metaverse”, the seminar involved with Management Student Association (HMM) Udinus. Giovanni Alexander, MBA, Senior Product Manager at MarkPlus Institute, shared his expertise as a distinguished guest speaker to the event. The participants of this event would receive several benefits, including valuable industry connections, a certification in the marketing field from MarkPlus, and a complimentary copy of the insightful book '2030 Marketing'.
In his course material, Giovanni described the marketing situation in 2030. He also told the participants about the content of the book entitled ‘Marketing 2030’ content. Giovanni explained that the existence of Artificial Intelligence (AI) could potentially replace some present jobs. Some examples that were vulnerable to AI were service jobs like data entry, data analysis, financial analysis, and even legal research.
“Even though it sounds dangerous, AI can also create some new career opportunities. Therefore, the collaboration between AI and humans to accomplish tasks may happen,” said Giovanni.
The book emphasized the transformation of 9 Core Elements to Marketing Plus 2000, which evolved into the Omni 12 Cs for marketing in 2030. It integrated communication, technology, and data from systems, bringing together two essential aspects. One notable concept was 'O-Communitization', which placed a strong concern on utilizing communities as a new segment for effective product marketing.
He also explained “There is also O-Confirmation that becomes the new target of the market, a step by companies to make unique slogans to be the goals of their products. The O-confirmation is supported by the O-clarification as the marketing platform which is using social media.”
The seminar covered other Omni 12 Cs such as O-Codification, Omni-Co-Creation, O-currency, O-Communal Activation, O-Conversation, O-Commercialization, O-Character, O-Caring, and O-Collaboration.
Over 330 students attended the seminar both online and offline on the third floor of the E building Hall Udinus. Dr. Mahmud S.E., M.M., the head of the Management study program, delivered an insightful speech during the event. His main objective was to ensure that all students comprehended the information shared by the expert. The smooth flow of the seminar could be seen through the audience who actively asked questions.
“We are committed to host other events like this just to give a new form of education to our students. The purpose of this seminar is to prepare ourselves for the upcoming marketing world in the year 2030,” said Dr. Mahmud. (Udinus Publict Relation/IKA. Photo: Doc. HMM Udinus)
