The communication science major of Udinus encouraged their students to deeply understand the study of strategic communication in the current era of industrial technology. Which was embodied through the public lecture themed ‘Corporate Social Responsibility (CSR) Communication and Channel Media Choice in Telecommunication Industry’ on Monday, June 12th, 2023. The event took place at the Auditorium of H building Udinus Semarang.
The lecture featured Rifki Sya'bani as the Manager of Channel Content Development at Telkomsel, who provided a valuable insight on communication strategies in the era of convergence media. The event talked about the crucial role of communication strategies in achieving a company's goals.
He explained “A clear strategy of communication that spread the right message which is using the right platforms and methods will give a correct target as well. Eventually, it will help to achieve a company’s goal.”
The current era of convergence, media had brought about significant changes, largely driven by advancements in technology. Consequently, the role of corporate communication (corcom) had also undergone significant transformations.
“Back then, corcom only covered pers, journalism, media, newspapers, and so on. But nowadays, it is way larger, including the topic on how to handle netizens.” Rizki said.
Other than Rifki Sya’bani, The General Manager of Corporate Social Responsibility Telkomsel, Andry P Santoso also attended the public lecture. He introduced more detail about the inside programs in Telkomsel to the audience.
During an interview session, The Head of the Academic Major of Communication Science, Dr. Rahmawati Zulfaningrum, S.I.Kom., M.I.Kom., said that hopefully, the collaboration with Telkomsel would go beyond theoretical knowledge. She emphasized that students needed to understand the practical implementation of communication strategies within companies and the general public. Dr. Rahmawati also revealed plans for future events in collaboration with Telkomsel.
She explained, “As we all know that Telkomsel has a lot of planned activity, we are hoping that there will be another collaboration with Telkomsel so that students will be more experienced and it can provide valuable information for the future.” (Udinus Public Relations/IKA. Photo: Udinus PR)
