In an attempt to expand its marketing scope of naturally-colored batik cloth to the international level, Universitas Dian Nuswantoro (Udinus) launched a hybrid exhibition, as well as web-based and Android-based platforms. The platform, ziebatik.com , was a product of a collaboration between Udinus and Unisbank. It encompassed e-commerce, e-ticketing, and product catalogs to support the promotion of the Zie Batik Entreprise.

The outputs of this program will sustain the promotion of the Zie Batik Entreprise, which is a batik center from Gunungpati Sub-district, Semarang. The outputs were launched gradually by the Applied Hotel Management Department at Udinus to commemorate the 20th anniversary of Zie Batik.

On the same day as the National Batik Day, a digital platform and a hybrid exhibition were also launched as the outputs of the Vocation Diksi Kedaireka Program. The launching took place on Wednesday, October 2nd, 2024. At the naturally-colored batik center in Gunungpati Sub-district in Semarang.

Cindy Citya Dima, S.E., M.MPar., CHE., the Leader of the Developer Team of the outputs, stated that the platforms had undergone a six-month development process, since the May of 2024. The team consisted of four lecturers in the Hotel Management Department at Udinus and two vocational lecturers at Unisbank.

“This platform aims to manage online sales so it can scope a whole new range of consumers. Also, we hope for these sales to be properly utilized by the batik center in Gunungpati Sub-district,” he uttered.

Dedi Joko Purnomo, M.Kom., one of the developer team members from the Hotel Management Department at Udinus was also involved alongside Andi Hallang Lewa, S.S., M.M., and Prima Judha Pranatha, S.ST., M.MPar. Meanwhile, from Unisbank, there were two lecturers involved in the project, including Artin Bayu Mukti, A.Par., M.Par., and Widhian Hardiyanti, S.MB., M.M.

Furthermore, Cindy hoped for the platform to keep being used by the partner, the Zie Batik Entreprise. This is because the platforms may allow the Zie Batik Entreprise’s Sales to expand to the international market. In addition, the hybrid exhibition will potentially be an annual event held in the Batik Center of Gunungpati.

“With the success of this digital platform, we are committed to maintaining this partnership to be sustainable between both universities and the partner. This partnership is done to promote local products and support the regional growth of creative economics,” Cindy concluded. (Humas Udinus/Haris. Foto: Humas Udinus)