The International Guest Lecture Series is a routine agenda held by the Economics and Business Faculty (FEB) at Universitas Dian Nuswantoro (Udinus). Currently, the public lecture featured a professor from the University of Split and an expert in tourism in Croatia as an invited keynote speaker . He mainly brought the topic of ‘Optimizing Economic Impact of Tourism through Sustainable Business – Case Study in Croatia.’
The event was embodied in the form of a public lecture, with forty students participating in it, particularly Undergraduate Management Students from Udinus who took the International Management Class. The whole lecture ran successfully, judging from the abundance of discussion. It was hosted in the theater room on the sixth building of the I building at Udinus, on Thursday, March 6, 2025.
The lecture was particularly discussed by an associate professor named Goran Corluka, a Senior Lecturer in Tourism studies at the University of Split, Croatia. On that occasion, he shared his perspectives related to the tourism industry.
“Croatia is among the most excellent countries when it comes to tourism. For that reason, it is crucial for Management students to understand how this particular field works in tourism. The tourism industry has the potential to impact other industries as well,” Goran uttered.
The Derivative Effect
Goran emphasized that in the modern era, the tourism industry was among the most prominent sources of income in a country, as it underwent significant and rapid growth over the years. This improvement is based on the Gross Domestic Product (GDP) of a country. According to him, the tourism industry did not only include hotels, airports, and other public facilities.
“The tourism industry has indeed a big potential to grow the economy through the trickle-down effect. It is a derivative effect that could inflict a positive impact within a certain region through other kinds of industries, like insurance, automotive, healthcare, and entertainment,” he uttered.
Goran also discusses problems concerning over-tourism, which is a situation where the number of tourists exceeds the average. This problem is often considered a nuisance, even though the income will grow with this number of tourists.
On a different occasion, a lecturer and the Coordinator of the International Management Class, Haunan Damar, S.S.T., MBA., stated that it was important to feature an international speaker. According to him, by doing so, students would be able to garner new perspectives and understand international cultures. Through the topic of tourism, Management students will be able to apply their management skills in various sectors with potential, not only from a theoretical standpoint.
“Hopefully, students would be able to correlate their knowledge in finance, marketing, human resources, and strategical operation in the industrial sectors related to tourism,” he explained. (Humas Udinus/Haris. Foto: Humas Udinus)
