As technological advancements reach their peak, students are obliged to keep up with this phenomenon from various fields, with the digital marketing paradigm being one of them. To facilitate students, the Economics and Business Faculty at Universitas Dian Nuswantoro (Udinus) conducted a seminar featuring Dr. Aristeidis Gkoumas from United International College (UIC), Zhuhai, China, on Thursday, October 10th, 2022.
Pemaparan itu disampaikan dalam ‘Internasional Guest Lecturer Series’, yang menghadirkan pemateri berskala internasional. Acara rutin digelar oleh Program Studi (Prodi) S-1 Manajemen Universitas Dian Nuswantoro (Udinus) Semarang itu, kali ini mengusung tema ‘Principle and Paradigms of Digital Marketing’. Diikuti secara daring melalui platform zoom meeting oleh 116 mahasiswa yang mengambil mata kuliah Manajemen Keuangan.
During the seminar, Dr. Aristeidis Gkoumas shared insight concerning the paradigm and principles of digital marketing. He defined digital marketing as an act of promoting products or services. This promotion is usually done online by utilizing the internet to reach a bigger market. The internet itself has become a daily need for everyone.
“Sementara marketing dalam hal ini bukan diartikan menjual barang atau jasa. Melainkan sebuah proses membagikan informasi seputar barang atau jasa yang ditawarkan,” jelasnya.
In a broader line, the learning materials were delivered through illustrations in the sports and entertainment sectors, which currently utilize digital marketing. Due to the COVID-19 Pandemic, digital marketing has become more implementable in various sectors.
“Di dua sektor itu digital marketing digunakan sebagai sarana promosi informasi berbagai produk, seperti tiket, sponsor, dan merchandise. Adapun jasa digital marketing seperti platform streaming untuk pertandingan olahraga,” ungkapnya.
Meanwhile, Prof. Vincent Didiek Wiet Aryanto MBA., Ph.D., (the Dean of the Economics and Business Faculty) advised students to take notes of the learning materials, particularly about the understanding of digital marketing. This is because this knowledge will later serve a greater purpose for students who are interested in digital marketing.
“Narasumber ahli berskala internasional memang rutin kami datangkan untuk membagikan ilmunya kepada mahasiswa FEB Udinus. Kami berharap mahasiswa dapat memanfaatkan kesempatan ini semaksimal mungkin,” tutupnya. (Humas Udinus/Haris. Foto: Humas Udinus)
